Wagner: Marketers missing the boatMarketers should spend dynamically on mobile marketing and outcome-oriented measurements to capitalise on customer acquisition, says Facebook Thailand. "We expect business firms in Thailand to allocate 20% of their digital advertising budget to mobile advertising spend in 2018, as Thais spend more time on mobile devices," Mr Wagner said. Facebook reaches 48 million users in Thailand, 96% of whom access Facebook on their mobile every day. "Dynamic spending and planning of online advertising is more effective than annual or yearly spending," Mr Wagner said. In order to counteract this trend, data from online advertising and marketing should be integrated into online and offline strategies.

Source: Bangkok Post November 08, 2017 00:00 UTC